Senior Analyst - Advanced Analytics (Hybrid)

This is a hybrid role

Annalect India plays a key role for our group companies and global agencies by providing stellar products and services in areas of Creative Services, Technology, Marketing Science (data & analytics), Market Research, Business Support Services, Media Services, Consulting & Advisory Services. We are growing rapidly and looking for talented professionals like you to be part of this journey. Let us build this, together.

Responsibilities

As an Analyst on the Marketing Sciences team, you will be tasked with aiding in the transformation of vast data sets into compelling and actionable insights. You will work directly with managers and top leadership to implement the resulting strategies alongside a team of the strategists and investors.

• Translating data into clear, compelling, and actionable insights by leveraging advanced analytics tactics conducted by central resources
• Developing and executing attribution and measurement projects
• Ensuring timely follow through on all scheduled and ad hoc deliverables
• With the leaders of the functional specialty teams, keeping track of projects being run by the Functional Specialists to ensure they are done on time and to right level of quality
• Development of presentations to clients, including the results of attribution and modelling projects in a clear and insightful narrative, digestible by a lay person
• Understanding of consumer and marketplace behaviors, particularly those that most impact business and marketing goals

Qualifications

• Bachelor’s degree in statistics, mathematics, economics, engineering, information management, social sciences or business/marketing related fields. Masters preferred.
• 1 to 2 years of experience in a quantitative data driven field, media, or equivalent coursework or academic projects
• Understanding of marketing mix modeling / econometric analysis / multivariate regression
• Experience with coding languages (R, Python, etc.)
• Understanding of fundamental database concepts and SQL
• Strong excel skills (Vlookups, Pivot Tables, Macros and other advanced functions)
• Excellent communication skills
• Experience with data visualization platforms (Qlikview, Plotly, SAS, Tableau, etc.)
• Prior agency experience
• Familiarity with digital media concepts & tools and web analytics (Google DCM, Adobe Analytics, Google Analytics etc.)
• Knowledge and experience with syndicated research sources/tools (e.g. ComScore, Nielsen, GfK MRI, Simmons, etc)